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Course Catalog > Career Certifications > Personal Enrichment

Entrepreneurship: Start-Up and Business Owner Management (Voucher Included)   

Build a strong foundation in the skills needed to succeed as an entrepreneur. You'll learn how to use financial techniques, legal structures, funding sources and more to grow your start-up business.


Hardware Requirements:

  • This course can be taken on either a PC or Mac.

Software Requirements:

  • PC: Windows 8 or later.
  • Mac: macOS 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Microsoft Office Word.
  • Adobe Acrobat Reader.
  • Software must be installed and fully operational before the course begins.


  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment. The following textbooks will be shipped to you approximately 7-10 business days after enrollment:

  • Entrepreneurship: Theory, Process, Practice, by Donald F. Kuratko

Delve into the world of entrepreneurship, from generating an idea to writing a business plan. In this course, you will refine your startup idea as you prepare for the Entrepreneurship and Small Business Certification. You will learn all business areas of an entrepreneurship venture, such as legal structure and requirements, funding sources, intellectual property law, operations, marketing, advertising, and finances. By course completion, you will create a comprehensive business plan to get your startup idea off the ground and into the market.

Disclaimer: To qualify for the externship applications process, students must successfully complete the online course content and have account balances up to date (at a minimum). Going through the externship application process does not guarantee an externship. COVID may be affecting the externship process or site availability in your area. Students can begin researching the steps of the application process 2 weeks prior to completing courses.

  1. The Entrepreneur
  2. Opportunity Recognition
  3. Starting Up
  4. Funding the Venture
  5. Ethics and Sustainability
  6. Human Capital
  7. Intellectual Property
  8. Operating Procedures
  9. Marketing
  10. Advertising
  11. Financial Statements
  12. Cash Flow Management

What you will learn

  • Identify the characteristics, risks, benefits, opportunities, and drawbacks of being an entrepreneur
  • Assess the demand of an opportunity and its value proposition
  • Determine the appropriate legal structure, required licenses, and regulations for your business
  • Investigate intellectual property law for entrepreneurs
  • Determine your operational costs and growth strategy for your business
  • Use financial statements to assess profitability and break-even analysis for your business
  • Design a business plan for your venture

How you will benefit

  • The Entrepreneurship and Small Business certification ensures tomorrow's business leaders are prepared with the toolkit they need to get ahead in today's competitive landscape.
  • The completed business plan is a dynamic planning tool which can be updated at any given time to allow the entrepreneur up-to-date information for decision-making.
  • Every entrepreneur must have knowledge of the foundational business principles in order to progress forward toward success. All principles are interrelated, and this knowledge allows for better business decisions.

David Harkins is a business leader with a background in executive coaching and consulting. His work focuses on entrepreneurial thinking, leadership development, and operational innovation to help businesses and organizations deepen social impact and strengthen performance. His past roles include Vice President of Strategic Services at the Jackson Group, Chief Marketing Officer (CMO) for software engineering firm Geneer and Vice President of Marketing and Product Development for Nykamp Consulting Group. He earned a Master of Entrepreneurship from Western Carolina University and a BBA in entrepreneurial and small business management from American Public University.


Entrepreneurship: Start-Up and Business Owner Management (Voucher Included)
Item: 202104CTP806131  
Fee: $2,495.00
This is an on-demand Career Training Program Course offered by Ed2Go.  Class begins upon registration and completion of Student Enrollment Agreement in Ed2Go. Click on Course Title for complete course description.