Sign In   |   View Cart   |     |   Help
 
Print Course information
E-mail to a friend
Return to Course Catalog

Course Catalog > Professional Development > Business > - Non-Profit/Public Admin

Marketing Your Nonprofit (Self-Paced Tutorial)  

Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.

Under pressure to increase membership, expand program value, attract media, entice donors, and develop volunteers, all while keeping an eye on the bottom line? In the face of stiff competition, more worthwhile causes, more regulations, more watchdog agencies, and fewer funding opportunities, you need to work smarter—not longer.

This course will show you how to use powerful marketing techniques to compete more effectively for customers, donors, members, and volunteers. You'll also learn how to persuade the media to communicate your organization's message and further its ideals and goals. Before you know it, you'll be ready to improve your market share by learning to evaluate and implement effective promotions, advertising campaigns, and communication techniques. If your organization relies on a diverse mix of fees, events, and/or contributions for support, you're sure to find this information-packed course indispensable.


Hardware Requirements: 

  • This course can be taken on either a PC or Mac.

Software Requirements: 

  • PC: Windows XP or later.
  • Mac: OS X Snow Leopard 10.6 or later.
  • Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
  • Adobe Flash Player. Click here to download the Flash Player.
  • Adobe Acrobat Reader. Click here to download the Acrobat Reader.
  • Software must be installed and fully operational before the course begins.

Other:

  • Email capabilities and access to a personal email account.

Instructional Material Requirements:

The instructional materials required for this course are included in enrollment and will be available online.



1 Nonprofit Marketing Defined

2 Setting Goals

3 Positioning Your Nonprofit

4 Market Readiness

5 Marketing Strategies

6 Advertising and Promotion

7 Advertising and Marketing on the Internet

8 Marketing and Volunteers

9 Publicity, Media, and Public Relations

10 Developing Your Own Market Plan

11 Developing a Promotion Plan

12 Evaluating Your Marketing Efforts



 

Marketing Your Nonprofit (Self-Paced Tutorial)
Item: 202003ILC86010
Class Dates: 7/1/2020 - 9/30/2020 Fee: $135.00
This is a fully online course offered by Ed2Go. Click on Course Title for complete description.