In this course, you will develop your graphic design skills by learning how to use Photoshop, the gold standard in photo editing and design software.
What you will learn
- Grasp most commonly used graphic design concepts and terminology
- Use any tool in the Photoshop workspace
- Understand how the history of design has influenced popular design today
- Develop an impressive electronic portfolio
How you will benefit
- Prepare yourself for an entry-level career in graphic design
- Create a comprehensive electronic portfolio that can be shown to potential employers or clients
- Master an understanding of the tools and communication habits used by successful graphic designers
- Learn how to create visuals that are not only aesthetically pleasing, but convey a strong message
- This course can be taken on either a PC or Mac.
- PC: Windows XP or later.
- Mac: OS X Snow Leopard 10.6 or later.
- Browser: The latest version of Google Chrome or Mozilla Firefox are preferred. Microsoft Edge and Safari are also compatible.
- Photoshop CS6 (or Creative Cloud) (not included in enrollment).
- Adobe Flash Player. Click here to download the Flash Player.
- Adobe Acrobat Reader. Click here to download the Acrobat Reader.
- Software must be installed and fully operational before the course begins.
- Email capabilities and access to a personal email account.
Instructional Material Requirements:
The instructional materials required for this course are included in enrollment and will be available online.
The need for cutting edge, professionally-designed interactive media keeps growing, and that means qualified graphic designers are in high demand. In this nationally-recognized course, you'll prepare for a dream job in the graphic design field by mastering Photoshop, the world's most popular application for creating and editing graphic images.
You'll begin with basic graphic design techniques and build your skills from the bottom-up, mastering the terms and processes that professional graphic artists rely on. You'll learn the rules and standards for effective graphic design and discover innovative strategies. This knowledge of graphic design will help you select graphics that convey the desired message, style, and tone for a variety of clients. Additionally, you'll discover how to correctly package a project for printing and production.
- Understanding the Client
- Assessing client needs
- What is the client trying to promote?
- Who is the target audience?
- Designing the Logo
- Creating effective logo designs
- Submitting proofs
- Collaborating with the client
- Making a final selection
- Design, Layout, and Color Fundamentals
- Defining the style and tone of the project
- Understanding effective layouts
- Choosing the right colors
- Working with Type
- Understanding the role of type in graphic design
- Identifying font characters
- Choosing the right fonts for headings and body text
- Working with blocks of text
- Photo Editing
- Opening a photo in Photoshop
- Resizing the image
- Cropping images
- Using image retouching tools
- Auto tone, color, and contrast
- Creating a composite image
- Designing a Brochure
- Laying out your brochure's six
- Choosing colors and fonts
- Selecting images
- Building effective headline and body text
- Fine-tuning your layout for visual impact and usefulness
- Creating Print Advertising
- Designing an ad for print
- Effective use of space
- Conveying information
- Creating a compelling image
- Designing for the Web
- Understanding the web design process
- Creating web content
- Designing an effective web page
- Optimizing images for the web
- Building a searchable page
- Designing for social media
- Email Advertising
- Creating email advertising
- Creating an effective email blast
- Designing a readable email
- Working with automated email services
- Bringing it all Together
- Creating a complete marketing package
- Production methods
- Creating camera-ready art for print
- Website options
Laurie Ulrich has been writing about and teaching people to use Microsoft Office for more than 20 years—including personally training thousands of students, writing hundreds of training manuals, and authoring and co-authoring more than 30 books on subjects including Word, Excel, PowerPoint, Outlook, and Access. Her books include 2000-page epics that document every button, bell, and whistle, as well as friendlier introductory and troubleshooting books for new users. Her most recent publication on Microsoft Access is Access 2016 for Dummies. In addition to writing and teaching, Laurie runs her own firm, Limehat & Company, providing training, marketing, graphic design, and web development services to clients throughout the world, with a focus on helping growing companies and non-profit organizations build their brand through effective promotions, outreach, and education.
Randy Rolen has been a professional Graphic Designer for 32 years. After working as the Senior Graphic Designer in high tech companies for many years, he started his own design firm in 1993, and began to specialize in web based design, including websites and banner advertising. He has also been teaching online since 2002.